"WORLD BADMINTON" GETS FACELIFT
February 10, 1997 (NEW SHUTTLENWS) - The "World Badminton" magazine has
premiered a new, more "today" look in its January/February issue. The
periodical, published by the International Badminton Federation four times
a year, has gone for a 90's look and feel.
The new "World Badminton" magazine has adopted a totally different style as
it begins its 25th year of publication. Color schemes are more varied and
pleasing to the eye and the layouts have acquired a more dynamic, sporty
feel with more colour pictures than before.
The magazine has also acquired the talents of two experienced badminton
journalists - Sue Ashton and Brigitta Isworo. Ms. Ashton has been the managing
editor of the "Badminton" magazine, the official publication of the Badminton
Association of England and has now also taken up a similiar concurrent post
with "World Badminton".
Ms. Isworo is one of the badminton specialist reporters with Kompas, the
Indonesian newspaper with probably the best badminton coverage. She is now
also a regular writer for "World Badminton" and she brings to the magazine
badminton news and views from that badminton-crazy part of the world.
Leaving the controls of the periodical are Roy Ward and Richard Eaton. Mr.
Ward and Mr. Eaton were the key persons behind "World Badminton" in the past.
Though no longer involved in the editorial and publishing aspects of the
magazine, both Mr. Ward and Mr. Eaton will still be contributing articles.
Gillian Clark, England's former pillar of strength in women's and mixed
doubles and now an English-language color commentator for Star-TV, continues
to write for "World Badminton, as does Hans Moller, the Danish dean of
badminton reporters. Sanjay Sharma, an Indian badminton journalist and Ms.
Clark's Hindi-language colleague at Star-TV, also continues to contribute.
And that Kenny Rogers lookalike who can be seen at all the big badminton
events with cameras in hand and in the bag, Preben Soborg, continues to
supply many of the great pictures that one finds in great numbers in the
The 25th year of the magazine also ushers in a new way to subscribe to
"World Badminton". Kate Killworth, the badminton federation's newly promoted
director of marketing, has taken the magazine and the federation into the
90's and has made arrangements with their bankers to finally accept major
credit cards as payment for magazine subscriptions, videos and special
(An international subscription to "World Badminton" costs 10 British pounds
per year, air mail included. Subscriptions can be faxed to 011-44-1242-221030
mentioning name, full postal address, country, credit card number with
expiration date and the amount of payment. Acceptable credit cards are
Visa, Mastercard and Delta).
COPYRIGHT 1997 by NEW SHUTTLENWS. ALL RIGHTS RESERVED.