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TELEVISION: DANISH MIXED FINAL PICKED U.S. PLAY OF THE DAY
October 20, 1998 (NEW SHUTLENWS) - The Headline News channel of Cable News
Network (CNN) has selected the last two rallies of the mixed doubles final
at the recently-concluded Danish Open badminton championships as today's
Play of the Day.
Play of the Day is a daily feature in the sports segment of the 30-minute
long Headline News program which airs on a continuous basis throughout the
day. An extraordinary or unusual sports feat is picked from the many sports
programs throughout the world that send feeds or tape to CNN. This selected
feat is then aired about 20 times throughout the day on Headline News and
also on CNN's Airport News Network. These news services are available in most
of the U.S.A. and Canada.
Today's Play of the Day features two high-action, jumpsmashing rallies from
the mixed doubles final of last week's Danish Open between the team of Jon
Holst-Christensen and Ann Jorgensen and the pair of Michael Sogaard and Rikke
Olsen. Both pairs are from Denmark.
The action is described by the Headline News anchorperson as "This is not the
badminton that you know. This is hard-hitting stuff ...".
According to Chris Trenholme of Badminton USA, they "are very excited about
having world-class badminton showcased on (U.S.) national television."
"One of the best ways to increase the popularity of badminton in the United
States is by exposing the public to elite-level play by the world's best" Mr.
Trenholme added. Mr. Trenholme is the national coaching administrator for the
Martin Coe of the International Group for the Promotion of Badminton, an
unofficial group of badminton enthusiasts who are trying to get more media
exposure for the sport in the U.S.A., said that the showing of any badminton
on U.S. television, specially as the Play of the Day on a service with the
great reach of CNN's Headline News, is a great promotion for the sport and a
very welcome development since U.S. national television almost never features
Mr. Coe said that the showcasing of the Danish Open mixed doubles final as
the Headline News Play of the Day means about 12-15 minutes of television
exposure for the sport today, since the videoclip is replayed once or twice
every hour. Mr. Coe also mentioned that, together with the two-minute clip on
ESPN's World Masters Games review in mid-August, this is the most nationwide
TV time that the sport has had in the past 4 years.
Coe expressed the hope that all badminton players and fans in the U.S.A.
write, fax or e-mail CNN with positive comments about today's Play of the Day.
He said that CNN or Turner Sports (the sister organization of CNN specializing
in sports events) might feature more badminton if they realize that there are
tens of thousands of badminton fans out there.
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